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Advance is an Australian dog food brand renowned for crafting recipes tailored to dogs' life stages and sizes. With a commitment to using premium ingredients—such as locally sourced meat, brown rice, and wholegrains—Advance formulas support optimum health, vitality, and longevity. The brand offers solvable options for puppies, adults, seniors, and large breeds, providing balanced, complete nutrition with no artificial colours, flavours, or preservatives.
Advance Puppy & Junior contains DHA from fish oil to support brain and vision development. Advance Adult Maintenance balances energy needs with lean proteins and essential fatty acids to maintain a healthy weight and glossy coat. Advance Large Breed includes optimal calcium and phosphorus ratios to support strong bone and joint development. Advance Senior Healthy Ageing features joint-supporting glucosamine and added antioxidants to promote healthy ageing. Each formula is enriched with prebiotics and probiotics to support a healthy gut microbiome.
Advance recipes feature high-quality animal proteins—chicken, lamb, or salmon—as the first ingredient, providing essential amino acids for lean muscle maintenance. Wholegrains like brown rice supply sustained energy, while peas and barley add natural fibre. Omega-3 and omega-6 fatty acids, from fish oil and sunflower oil, support skin and coat health, reduce inflammation, and enhance cognitive function. Advanced prebiotic fibre blends encourage healthy digestion and nutrient absorption.
Always follow the feeding chart on the packaging, adjusting portions based on your dog's age, weight, and activity level. For puppy formulas, divide daily portions into three to four meals until six months. Adult dogs generally thrive on two meals per day. Introduce Advance gradually over a 7–10 day period—mix increasing amounts of Advance with decreasing amounts of the previous food to prevent digestive upset. Monitor body condition and adjust portions as necessary.