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Advantage is a topical flea treatment containing imidacloprid, widely trusted by veterinarians and pet owners. Applied monthly, it kills adult fleas on contact without needing to be ingested. Advantage begins destroying fleas within 12 hours of application, helping to break the flea life cycle by preventing eggs from maturing. Its water-resistant formulation remains effective even after swimming or bathing (wait 48 hours after application before water exposure). Advantage is suitable for dogs from 8 weeks of age and weighing at least 4 kg, making it a versatile choice for puppies and adults alike.
Rapid flea kill: Advantage kills over 98% of adult fleas within 12 hours of first application, reducing itching and the risk of flea-borne allergic dermatitis. Monthly protection: Once-a-month application maintains a consistent barrier against flea infestations. Water-resistant: Retains efficacy even if your dog swims or is bathed after the initial 48 hours. Easy application: No need for oral administration—simply part the fur at the back of the neck and apply directly to the skin.
Choose the correct Advantage strength based on your dog's weight:
Advantage is well tolerated; mild, transient skin irritation (redness or itchiness) may occur at the application site. Keep the pipette sealed until use, and avoid contact with skin or eyes. Do not use on puppies younger than 8 weeks or dogs under 4 kg. If accidental oral ingestion occurs, contact your veterinarian immediately. Advantage is not labelled for use in breeding, pregnant, or lactating dogs—consult your vet for alternative products if needed. Always store unused pipettes out of reach of children and pets.